What’s in it for Your Brand?

Benefits of Participation:

On the Road to More Pars aims to fill the massive gap in the media for women and golf—to inspire and re-energize the female golf-base with an innovative show and green-grass platform.

A 360 degree platform for partners to leverage opportunities: show integration, national green-grass program, LPGA player integration, social media reach…and much more…reaching 40M women with purchasing power. A powerful platform with media buzz power.

But that’s just for starters…

The platform is designed to align with ongoing industry initiatives to support their efforts and continue growth for the industry as a whole…a win-win-win.

Road to Pars campaign and television show make it easy for our marketing partners to partake in the glory of re-energizing the female golf base with a first-of-its-kind campaign.

The program is designed to support the industry and our sponsors to leverage multi-channel platforms:

Road to Pars aims to show women the value of participation enhancing their experience through an outside-the-box technology-driven campaign.

  • Television Program » Brand Integrations
  • National Green-Grass Campaign
  • Built-in Social Media » for Show and Online Community
  • Event & Promotional-Driven Engagement » Adventures Galore!
  • Leveraging the Industry

“Social media has changed consumers’ expectations,” Consumers don’t see the value of an experience unless other people see them experiencing it. That will be driving the industry as a whole as we move forward.”
- Donnalyn Smith, EVP, Regional Dir. / N. America, for Momentum Worldwide.

  • Please contact cricci(at)roadtopars.com for a tailored comprehensive package for your brand.
Road to Pars…Demographics

Based on the latest golf industry figures, we do expect the following targeted audience segmented based on lifestyle to be the majority of campaign participants:

    » Age: 25-55 with a propensity to attract a younger segment (18-24) with the technology-driven programs
    » Gender: Female
    » Occupation: Corporate or retired
    » 80% full-time positions
    » Individual Income: Over $75K
    » Marital Status: 32% single and 50% married
    » Children: 0-3
    » Home Value: $395K and above

“Road to More Pars is a fantastic idea! I love the idea of following real women (not pros) through their journey to play better golf. I think any woman who currently plays or wants to play golf will enjoy the format of the show.”
- Christina Thompson, Founder/ Golf4Her

Being in the golf business for over 26 years as a player, coach and CEO, it is so great to see what Christina has done with golf from a different perspective.
-Cindy Reid, Author, CEO of Cindy Reid Golf Enterprises, Ltd. and creator of the Cindy Reid Golf Academy at Mission Hills in China.

Industry Dynamics » Women are the “It Group”:
  • » Women currently in the game: 5.6M
    » Women interested in joining the game: 11.8M
    » the PGA TOUR’s TV audience is 34% female
    » the Golf Channels overall audience is 26% female
    » Number of females who watch golf is 40M

    • But women still have no go-to show for their game.

    “We really do feel a sense of urgency. Things have changed.”
    - Joe Steranka, CEO/PGA of America

    “…22 percent of all participants in the game of golf are women. And of the latent demand, 27 million are interested in golf. 44 percent of those folks are women, so almost double the number of women who are actually playing, would like to play the game. And that is something we want to cultivate…that interest in the game.”
    - Cathy Harbin, Executive Director / Golf 20/20/ World Golf Foundation

    “Let’s support this great new program, On the Road to More Pars, so we can get women energized and engaged in trying this game, succeeding at it, and having as much fun as I do playing this great game.”
    – Pamela Swensen, CEO/EWGA

    (C) 2011 on the Road to More Pars™